BELL PROMOTES SAFETY
By Adnews Staff
Bell Mobility is promoting Wireless Safety Week with a contest for its customers. Under the deal, customers who use their cellular phones to report crimes and emergencies can call Bell until June 30 to be entered into a contest. They will be eligible to win 1,200 minutes of free local airtime. The contest is being promoted using direct mail and billing inserts done in-house. In addition, Bell Mobility will insert "Call Police" signs in selected Ontario newspapers. Wireless Safety Week runs from May 19 to 24.
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