CRYSTAL SPRINGS EXPANDS INTO VANCOUVER
By Adnews Staff
Crystal Springs of Mississauga recently moved its bottled water into Vancouver and launched a campaign to promote the product. Using bus boards and radio in Vancouver and Toronto, the ads tout Crystal Springs water as the most pure and natural beverage of choice. The headlines used in the ads are: "In the beginning God did not create cream soda." "The earth is not two-thirds root beer," and "Your body is not 70% fruit punch." The campaign was created by Ranscombe & Co. of Toronto. Marketing its water in Vancouver is Crystal Springs' first step in becoming a national brand. Prior to this entry into the Vancouver market, Crystal Springs bottled water was only available in Ontario.
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