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WENDY'S INTRODUCES PITA TREATS

Wendy's Restaurants of Dublin, Ohio launched a North American TV campaign late last month for its Fresh Stuffed Pitas. The ads were created by Bates Worldwide of New York. The agency's Toronto office adapted the ads for the Canadian market and did the media buy. The Fresh Stuffed Pitas were introduced in North America in mid-April. They come in four variations: the Chicken Caesar Pita, Garden Ranch Chicken Pita, Garden Veggie Pita and the Classic Greek Pita.

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