NESTLE REDESIGNS ICED TEA PACKAGING
By Adnews Staff
Nestlé Canada has redesigned the packaging for its Nestea brand of iced tea. The new look features a blue water background over which is layered a bright fruit illustration to match the tea's flavor, as well as an image of a glass of the beverage. The new packaging is designed to reinforce Nestea's "Take the Plunge" brand identity. The redesign of the product packaging, as well as secondary packaging such as trays and header cards, was handled by Russell Inc. of Toronto.
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