SUN-RYPE SWITCHES BRANDS
By Adnews Staff
As part of a move to consolidate its snack foods under a single brand, Sun-Rype Products Ltd. of Kelowna B.C. has shifted its all-natural fruit snacks product line from the Okanagan brand name to Fruit To Go. The snack line is made from real fruit and natural flavors and is available in apple strawberry, apple raspberry, apple wildberry, apple appricot, apple cherry, sour apple and apple grape. Fruit To Go is available in over 2,500 grocery and warehouse club outlets across Canada and the western U.S. Sun-Rype has also begun exporting to countries outside North America including test markets in China and eastern Europe. To promote the Fruit To Go line, Sun-Rype is conducting in-store promotions and special events. The company's also looking at launching a print advertising campaign. Palmer Jarvis Communications of Vancouver handles Sun-Rype's ads.