INTEL, COMPAQ PLAN PENTIUM II ADVERTISING
By Adnews Staff
Consumer advertising for U.S.-based Intel's new Pentium II chip, launched earlier this week, will not begin appearing until the fall. Until then, Intel will continue to push its MMX chip in the high-end consumer market. Once Pentium II machines designed for consumers become widely available, new ads for the chip will replace the MMX spots in the high-end consumer market, while the MMX machines will be promoted as mainstream computer products. The Pentium II's advertising will be created by U.S.-based Dahlim Smith White. Harrison, Young Pesonen & Newell Inc. will handle the Canadian media buy. Separately, Compaq will begin a national print campaign in business magazines for its Deskpro 4000 and 6000 lines which incorporate the Pentium II at the beginning of June. Ammirati Puris Lintas of Toronto handles Compaq's Canadian advertising.