COMPAQ LAUNCHES ARMADA ADS
By Adnews Staff
Compaq Computer Corp. recently launched two new notebook models, the Armada 1500 and the Armada 7700, aimed at the business market. A national print ad campaign featuring both notebooks will begin running in business newspapers this week. Created by Ammirati Puris Lintas of Toronto, the ads show the Armada 1500 on the left side of the page with the Armada 7700 on the right side. While the 1500 has a youthful, contemporary screen visual, the 7700 reveals a more traditional, distinguished Rembrandt visual. The headline of the ad reads, "Now in youthful black. Or distinguished grey." The ad closes with Compaq's 1-800 number and the company's Web site address.
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