IONA CHANGES NAME
By Adnews Staff
Iona Appliances Inc. of Welland, Ont. has changed its name to Fantom Technologies to reflect its brand name of vacuums. Fantom makes two vacuums: the Fantom Thunder and the Fantom Fury. A third vacuum will be launched in North America in the fall. Fantom promotes its products in North America using infomercials created by Hawthorne Company of Iowa and Eicoff & Co., a unit of Ogilvy & Mather's Chicago office. Ninety-six per cent of Fantom's business is in the U.S. The company is just beginning to build up its Canadian market.
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