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PLAYDIUM JOINS FORCES WITH SPORTING LIFE

By Adnews Staff

Playdium Entertainment Corp. of Toronto has teamed up with Sporting Life in a summer-long promotion. Under the deal, consumers who buy a pair of 1997 K2 inline skates at Sporting Life will get a Playdium PlayCard entitling them to three hours of unlimited play at Sega City in Mississauga, Ont. The entertainment complex has over 180 interactive attractions. The promotion is being supported using in-store poster distribution at Sporting Life, direct mail and print created by Saatchi & Saatchi Advertising of Toronto. Temple Scott Associates of Toronto is doing PR.

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