INSURER TAKES DIRECT INSURANCE TO QUEBEC
By Adnews Staff
HB Group Insurance Management Ltd. of Toronto took its DirectProtect insurance program into the Quebec market yesterday. Called Assur-Ligne, the Quebec service provides home and auto insurance quotes and service directly over the telephone, rather than through a face-to-face meeting with a broker. DirectProtect was first launched in Ontario in September, 1995. To promote Assur-Ligne, which runs out of a call centre in Laval, Que., a province-wide print and TV campaign began appearing yesterday. The campaign uses the same creative that launched DirectProtect in Ontario. Wunderman Cato Johnson of Toronto is handling the Assur-Ligne campaign. Cohn & Wolfe of Toronto is coordinating Assur-Ligne's PR with the help of the agency's Montreal office. HB Group Insurance Management Ltd. is a subsidiary of The Co-operators..html