SEGA CHANGES AGENCIES AGAIN
By Adnews Staff
After less than a year on the job, Ingalls Morvanville of San Francisco has lost the Sega of America business. The company has given the $25 million(US) business to Foote, Cone & Belding's San Francisco office, which was short listed for the business during last year's review. Other finalists for the most recent review were: Fattal & Collins of Marina Del Rey, Leap Partnership of Santa Monica and Young & Rubicam's San Francisco office. Ingalls Moranville did not participate in the review. In Canada, Sega uses U.S. creative, while media buying is done by Media Experts of Montreal and PR is done by Temple Scott & Associates of Toronto.
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