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PIZZA HUT UNVEILS TOPPED UP PIZZAS

U.S.-based Pizza Hut says it has introduced the best tasting pizzas ever in the U.S. The company says its has improved the quality of its pizza by adding 67% more toppings to its one and two topping pizzas, vegetable toppings will be sliced, not diced, there will be more meat toppings and the sauce will be thicker. The new pizzas will be promoted using TV advertising created by BBDO Worldwide of New York. Print ads and in-restaurant materials, such as menus, posters, placemats and table tents will also be used. This portion of the campaign was created by TLP of Dallas. Pizza Hut officials were unavailable to comment on whether the new pizzas will be marketed in Canada.

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