PROVIGO GETS COOKING
By Adnews Staff
Beginning this week, Quebec's 160 Provigo Supermarkets has begun offering their customers tips on how to prepare specific meals. Called What's Cooking Tonight?, the program is offered every weekday evening each store will have a cook's helper on hand to offer supper suggestions. The helper's tips will include a recipe and information on nutritional value, preparation time and cost per portion. In-store signs will direct shoppers to the ingredients used in the evening's featured meal. Daniel Tremblay, Provigo Supermarkets' senior operations vice-president, said in a release that three of every seven Canadian family meals come from home deliveries, fast food outlets, or caterers. Through its meal program, Provigo hopes to cut into the delivery and takeout market. The What's Cooking Tonight? program is just part of Provigo's strategy to offer meal solutions to its customers. Other programs to make meal preparations easier will be rolled out gradually in the near future. Provigo spokesperson France Lampron said future elements could include anything from fresh pizza to a recipe-printing computer. Provigo's new programs are being promoted in the supermarkets' weekly flyers. The flyers and in-store signs were created in-house.