THRIFTY EXPANDS ALL-IN-ONE SERVICE
By Adnews Staff
Thrifty Canada of Toronto is targeting vacationers with its new service. The car rental company has launched the ALL-IN Vacation service this week that gives users all-inclusive rates. Under the deal, customers pay one price for a minimum seven day rental. The price includes the vehicle, 200 kilometres free per day, physical damage waiver, one additional driver and taxes. There is no surcharge for drivers under 25-years-of-age. ALL-IN Vacation is being promoted using radio, print and trade print. Travel agents have been sent kits about the service. The campaign was created by Promanad Communications of Toronto. Thrifty introduced its ALL-In Weekend service last year.
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