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ALPHASTAR TO EXPAND SERVICE

Toronto-based AlphaStar Canada will add 40 video channels to its direct-to-home satellite TV service this summer. Currently, AlphaStar carries 35 video, 30 audio and 10 pay-per-view channels. The new channels will include TMN Multiplexes, and MoviePix, Television Quatre Saisons, BCTV, CITV, Superchannel and Moviemax. The network also plans to carry a number of new specialty channels currently awaiting licensing by the Canadian Radio-television and Telecommunications Commission. In addition, AlphaStar will launch a marketing campaign for its Public Viewing Package which is designed for commercial clients such as bars, restaurants and hotels. AlphaStar officials were unavailable to comment on the marketing campaign. Advertising for the company is done by the Quarry Group of Kitchener, Ont. PR is done by Goodman Communications of Toronto.

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