COMPANY TAKES ADS INTO CLASSROOM
By Adnews Staff
Last week, ScreenAd Digital Billboards Inc. got the nod from Ontario's Peel Board of Education to begin running screensaver advertising on school computers. Now the Brampton, Ont. company is looking for advertisers to sign up for its program. ScreenAd's program works by flashing a mix of trivia, information and motivational messages every 15 minutes, complete with a company's logo, on an unused computer's screensaver. ScreenAd's John Robinson told Adnews the company's goal is to influence people near any unused computers. "If there's a room of 50 computers and four or five aren't being used, then we're exposing everyone to our images," Robinson said. Although the Peel board is the first to make all of its schools and computers available to ScreenAd, the company also has contracts with six community colleges and several other school boards throughout Ontario. Robinson estimates the company should have access to 1.5 million Ontario students by this September.