RESPONSIBLE DRINKING CAMPAIGN SET FOR LAUNCH
By Adnews Staff
The Brewers Association of Canada has wound up a contest that saw Canadian youth contribute ideas for a responsible drinking campaign. The organization is now preparing to use some of the ideas in a multi-million dollar ad program scheduled to begin in May. Called Stand Up, Speak Out, Be Heard, the contest received over 5,000 entries. Ideas submitted came in a wide variety of forms including video, computer animation, short stories, poetry, music and posters. After a panel of independent judges assessed the entries for content, creativity and uniqueness, Brian Brintnell of Brighton, Ont. emerged with the $15,000 first place prize for a TV ad concept. Justin Antippa of Trois-Rivieres, Que. was the national runner-up. The Brewers' campaign will run for three years in national TV, print and radio. The Gingko Group Ltd. of Toronto is handling the campaign, while Temple Scott Associates, also of Toronto, is providing PR support. The Brewers Association of Canada represents 24 brewing companies producing over 98% of Canada's commercially-brewed beer.