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LONDON LIFE BUILDS ON FREEDOM 55 ADS

London Life launched its newest TV commercial last week for its Freedom 55 life insurance plan. The 60-second spot builds on the theme "The freedom to choose. The power to get there," which was introduced in 1995. The new national commercial follows the story of a family as it recovers from the loss of a job to fulfill a long-standing dream of starting their own business. The ad was created by Goodgoll Curtis of Toronto. A national radio spot for Freedom 55 will begin this week. In Quebec, London Life is running a print campaign which was also created by Goodgoll Curtis.

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