NFP sponsors NHL
By Rob Bale
Insurance company NFP has signed a sponsorship agreement with the National Hockey League. During the multi-year agreement, the company will be the league official business insurance brokerage sponsor. NFP will receive broadcast exposure through digital dasherboard advertising during games, as well as community promotions and experiential activities.
“This is an exciting milestone in our relationship with the NHL and the growth of our sponsorship portfolio,” said Eric Boester, chief marketing officer at NFP. “With aligned values and an international focus, we're looking forward to a collaboration that elevates our community impact and maximizes the value of the partnership for everyone involved.”
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