Toronto Film School breaks new campaign
By Derek Winkler
The Toronto Film School has begun a new marketing campaign promoting its “credibility and track record in the domestic film industry.” The campaign, called “Your In,” promotes the school as an entry point to careers in acting, film production, writing, graphic design, interactive media, video game design, animation and development. It includes an online video featuring student and alumni of the school, as well as a redesigned website at <http://www.torontofilmschool.ca>.
“There are other film schools out there, but we set ourselves apart at the Toronto Film School by the practicality of what and how we teach, and that really sets students up for career success,” said Andrew Barnsley, president of the Toronto Film School. “We prepare students by getting them hands on with equipment and industry experts very early in their education. The majority of the campaign was envisioned internally and tells a relatable story for many of our students. We hope that a future student or parent of a future student may see the video and understand that a future in the creative industries is a practical path with real in-demand careers. We want to be their partner to reaching their accomplishments while championing an important Canadian industry.”