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OLYMPIC MARKETING SEMINAR

By Adnews Staff

The Coca-Cola Co., IBM Canada and the Canadian Olympic Association will host a seminar in Toronto on April 14 and May 12 to discuss business strategies and marketing plans for the 1998 Olympic Games in Nagano, Japan. Keynote speakers are: IBM International worldwide Olympic and sports operations director Elizabeth Primrose-Smith, and Coca-Cola chief marketing officer and senior vice-president Sergio Zyman.

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