LCBO CELEBRATES THE RETURN OF THE COCKTAIL
By Adnews Staff
The Liquor Control Board of Ontario is trying to get more consumers buying hard liquor. The organization launched its Revival promotion this week which features 93 products from 26 suppliers. Consumers are being given Cocktail Party Planner books which highlight entertainment tips and cocktail party appetizer recipes. There is also an in-store contest to win one of two, four-day trips for two to New York City. The promotion is being supported with radio ads created by Gee, Jeffery & Partners Advertising of Toronto. PR is being done by Strategic Objectives of Toronto.
« Back Next »
Comments
blog comments powered by Disqus