FIDO MARKS NEW TERRITORY
By Adnews Staff
Microcell Solutions Inc.'s Fido wireless communications service is expanding its reach. Initially launched in Montreal last November, Fido will be accessible in Quebec City and the Ottawa-Hull area. Full Fido service will be rolled out to the two new regions later this month. Operating as a personal communications service, Fido offers users a basic package as well as such expanded capabilities as call display, personal voice messaging, fax messaging and text messaging. Fido users will be able to make calls to anywhere in the world and receive calls from around the globe at the same number in the three Fido coverage areas. Microcell hopes to make Fido accessible to approximately 20 million Canadians by the end of 1998. BOS of Montreal is handling advertising for Fido. Based in Montreal, Microcell Solutions Inc. is a wholly-owned subsidiary of Microcell Telecommunications Inc. The company is one of four that have received PCS licenses from Industry Canada. Others are: Rogers Cantel Mobile Communications, Clearnet Communications and Mobility Personacom Canada.