MATSUSHITA CHANGES NAME
By Adnews Staff
Mississauga, Ont.-based Matsushita Electric of Canada changed its name this week to Panasonic Canada Inc. to emphasize its most popular brand of electronics. Canadian advertising for Panasonic is done by D'Arcy, Masius, Benton & Bowles of Toronto. Heather Reid & Associates of Toronto handles Canadian PR. In the U.S. Matsushita has changed the name of three of its major sales and service companies to emphasize the Panasonic brand. Matsushita Consumer Electronics Co. will change to Panasonic Consumer Electronics Co. Matsushita Home and Commercial Products Co. will switch to Panasonic Home and Commercial Products Co. and Matsushita Services Co. will now be known as Panasonic Services Co.
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