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P&G CHANGES IVORY AGENCY

By Adnews Staff

U.S.-based Procter & Gamble Co. has switched its North American Ivory personal cleansing products business to Grey Advertising of New York. The move means Grey's Toronto office will create Canadian advertising and adapt U.S. ads for the Canadian market. The U.S. Ivory account was being handled by Saatchi & Saatchi Advertising of New York, with its Toronto office doing Canadian advertising.

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