PMB RELEASES ANNUAL READERSHIP STUDY
By Adnews Staff
The PMB Print Measurement Bureau released its PMB 97 study this week, its earliest date ever. The study provides readership data on 79 magazines, including newly-measured CARPnews, Fleurs Plantes, Jardins, Good Times, LCBO Food & Drink, Starweek and TV 7 Jours/TV Hebdo. A major feature this year is the increase in product and brand data from a national sample of over 20,000 products and over 2,000 individual brands.
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