Humber College begins Bring It campaign
By Adnews Staff
Humber College of Toronto has begun a new enrollment campaign called “Bring It.” The campaign, developed in collaboration with Borealis Creative and artist Ben Johnston, highlights the school’s community, programs and facilities. It depicts the schools as a place where prospective students can “bring their talents, creativity, potential and authentic selves.” The campaign includes a web content, digital advertising, on-campus activities, out-of-home elements and social media content. In the spring, Johnston will paint a wall-sized mural at Humber College’s Lakeshore campus.
“‘Bring It’ is about celebrating and supporting Humber’s inclusive community of talented students with bold and motivational graphics and messaging that are reflective of who they are,” said Kelly Jackson, vice-president of external affairs and professional learning at Humber College. “Humber values every student’s individual identity, interests, abilities and aspirations, and we provide a supportive and inclusive environment to enable students to achieve their goals. We hope ‘Bring It’ speaks to students and moves them to action in a unique and personal way.”