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ONCOURSE TEES OFF WITH GOLFERS

By Adnews Staff

Calgary-based OnCourse Canada has found a way for companies to target golfers. The company has developed a CourseBoard, which is a billboard located between the clubhouse and the first tee at golf courses. It is a free standing structure which contains an information and scoring section in the centre of it. The CourseBoard is 18-feet long, five-feet high and 12-feet high. Advertisers using the board include the Royal Bank of Canada, Labatt Breweries of Canada, Coopers & Lybrand and Nortel.

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