Corus, Paramount ready new streaming service
By Adnews Staff
Corus Entertainment and Paramount Global have signed an agreement to launch a new video streaming service called Pluto TV in Canada this fall. The free, ad-supported service will offer approximately 20,000 hours of content divided in 100 channels. This programming will include drama, comedy, lifestyle, kids, movies, news and other content. Consumers will be able to watch Pluto TV at <http://www.pluto.tv>, via mobile application and through Internet-connected television devices. Corus will handle advertising sales representation for the service.
“Corus’s relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of StackTV, the Global TV app, and premium video-on-demand,” said Greg McLelland, chief revenue officer at Corus Entertainment. “The agreement further expands the volume of digital video inventory Corus has to offer, in a premium, brand-safe environment allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming.”