LOTTERY GAME LAUNCHES NEW CREATIVE
By Adnews Staff
The Ontario Lottery Corp. added a new TV spot recently to its Pro-Line campaign. The commercial features two alien sports fanatics who travel all the way to Earth to catch a hockey game. The TV spots will be supported by outdoor and retail posters. The posters feature one of the aliens in darkness with the line, "Try and tell him it's just a game." The ads were created by Promanad Communications of Toronto. The first two Pro-Line TV spots show how fanatical sports fans can be. In one, a couch potato chooses to watch the football game instead of the first landing on the moon. In the other, a presidential security guard listens to sports on his ear piece while on duty. Pro-Line is a sports betting game.
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