SILCORP SOLD ON GEE JEFFERY
By Adnews Staff
Silcorp Ltd. of Toronto has awarded its advertising account to Toronto agency Gee, Jeffery & Partners. Silcorp operates over 1,000 convenience stores under the names Mac's, Mike's Mart and Becker's. Gee, Jeffery emerged with the $2-million business from a short list of four that included incumbents Bozell Retail and Bates O'Rourke, both of Toronto. Bozell had handled Silcorp's advertising, while Bates O'Rourke had been responsible for the Becker's account. Silcorp acquired the Becker's chain last November.
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