Hellmann's begins contest promotion
By Adnews Staff
Unilever Canada has begun a contest promotion called “Dress To Impress” in support of its Hellmann’s Dressings product line. The contest is being conducted in collaboration with meal kit delivery service HelloFresh Canada. Consumers can enter by submitting recipes that make use of the salad dressings at <http://www.hellmannsdresstoimpress.com>. Winners will receive a $1,000 HelloFresh gift card and have their recipe adapted into a HelloFresh menu item. The contest will run until May 11.
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