Zenergy launches virtual event service
By Adnews Staff
Zenergy Communications of Toronto has debuted a virtual event program as part of its recently-launched digital division. The service allows business-to-business clients to conduct digital and hybrid events intended to increase drive brand awareness and generate leads, as well as remain in contact with existing customers. The service integrates websites, registration, content marketing, creative design and event management. Events make use of live streaming, virtual booths, video sessions, contests and other interactive elements. Support services include digital advertising, speaker training and project management.
“One of the primary challenges that B2B companies are facing in the COVID-19 era is connecting and communicating with customers and prospects,” said Linda Farha, president of Zenergy. “This is a category that has relied heavily on in-person tradeshows in the past. Given the postponement or cancellation of most tradeshows as a result of ongoing social distancing restrictions, B2B organizations are increasingly turning to virtual events to launch new products, solicit partnerships, connect with buyers and create awareness with prospects.”