CCAMMA SHOWCASES CHINESE TV ADS
By Adnews Staff
The Chinese Canadian Advertising Marketing & Media Association will host an evening in Toronto on March 6 to showcase 60 of the most outstanding Chinese language television commercials. Called the Longyin reel, it has been shipped direct from Hong Kong for the occasion. The video clips were selected based on the following criteria: the advertisement represents an outstanding usage of the Chinese language, the creative theme displays a strong Chinese flavor, the ad represents a breakthrough in creativity and the work is considered a worthy reference for those interested or involved in the production of Chinese language advertising. CCAMMA is a not-for-profit organization of members who practise communications in Canada and the Pacific Rim.