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SAMSONITE PACKS TBWA

By Adnews Staff

U.S.-based Samsonite has awarded its global advertising contract to TBWA Chiat/Day of New York. Leo Burnett Co. had been the incumbent on the U.S. portion of the luggage maker's account. Grey Advertising had been responsible for Europe. Samsonite and TBWA Toronto officials were unavailable to comment on how the changes might affect the company's Canadian advertising.

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