Vertical Impression joins DPAA
By Adnews Staff
Vertical Impression of Edmonton has joined the Digital Place Based Advertising Association of New York. The company operates an inventory of elevator-based ad displays in residential buildings in Edmonton, Calgary, Vancouver, Toronto and Montreal. The DPAA is an organization that promotes the use of digital out-of-home advertising.
“It’s easy to see why Vertical Impression is growing so rapidly across Canada,” said Barry Frey, president and CEO of the DPAA. “Their digital out-of-home network allows advertisers to run their out-of-home campaigns like they would a digital campaign, with anonymous ad targeting and unique campaign analytics. They also provide an opportunity for building owners to communicate with their residents, make money through an ad-revenue share, and improve the overall aesthetic of their elevators. We look forward to supporting their continued growth.”