Vertical Impression expands inventory
By Rob Bale
Vertical Impression, a Toronto-based out-of-home media company specializing in elevator advertising, has expanded its inventory to include 325 new screens. The expansion also includes 40 new markets in Ontario, Newfoundland, Yukon, and the prairie provinces, as well as into new venue types including government buildings, shopping malls, hospitals, hotels and campuses. According to the company, its monthly reach is now approximately 215 million across approximately 2,200 screens.
“Our focus has always been on creating value, not just building inventory,” said Nicolette Leonardis, president of Vertical Impression. “With every screen we activate, every market we enter and every new venue type we develop, we highlight the power of captive audiences while reinforcing our commitment to DOOH in Canada, fostering meaningful connections and enriching local communities.”