Parachute begins High And Locked campaign
By Adnews Staff
Toronto-based charitable organization Parachute has begun a campaign intended to raise awareness of the importance of preventing children from inadvertently consuming cannabis products. The campaign is timed to coincide with National Poison Prevention Week and encourages parents to safely store cannabis products out of the reach of children. The initiative uses the tagline, “High And Locked” and uses imagery of an edible cannabis product locked in a high place. The campaign focuses on a website at <http://www.parachute.ca/poisonpreventionweek>, as well as social media activities.
“Cannabis products should be in a child-resistant container or package, stored in a locked compartment, drawer, or cupboard,” said Pamela Fuselli, CEO and President of Parachute. “They should be out of sight and out of reach.”