Earth's Own retains Media Experts
By Adnews Staff
Earth’s Own, a food company specializing in plant-based dairy alternatives, has hired Media Experts of Vancouver as its media agency of record. The assignment includes search engine marketing and social media activities, as well as programmatic and offline media work.
“As consumer habits change, Earth’s Own is in a prime position to forge meaningful and emotional connections with those looking for dairy alternatives,” said Brittany Hull, director of marketing at Earth’s Own. “We needed a strong media partner to help us reach and engage our target consumer. Selecting Media Experts came down to three key values we look for in partner relationships: transparency, entrepreneurial spirit, and clear focus on delivering on business outcomes.”