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CAST FORMS EXECUTIVE COMMITTEE

By Adnews Staff

The Canadian Association of Specialty Television has formed its first executive committee. Founded in 1995, CAST is an organization dedicated to promoting the benefits, value and effectiveness of specialty TV as an advertising medium. Newsworld specialty services marketing director Geoff Thrasher has been elected chairperson. MuchMusic/Bravo! sales and marketing vice-president David Kirkwood is the treasurer. Other members include Alliance sales and promotion vice-president Peter O'Neill and YTV national sales director Suzanne Carpenter. A member from a French-language specialty service will be announced later.

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