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BRITISH AIRWAYS PROMOTES INTERNATIONAL DESTINATIONS IN CONTEST

By Adnews Staff

British Airways is sending eight Canadians around the world with its Discover a World of Difference Contest. Under the promotion, four winners will receive flights for two people departing from any Canadian city served by British Airways or Canadian Airlines. The winner can choose where they want to go and for how long. British Airways will pay for 14 nights accommodation. The contest is being supported by TV advertising on the CTV Television Network. CTV created the ads, while Vickers & Benson Advertising of Toronto created the concept.

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