HONDA HITS THE SLOPES WITH CR-V
By Adnews Staff
The Ontario Honda Dealers Association has teamed up with four Ontario ski resorts to promote its new sport utility vehicle, the CR-V. To support the launch of the CR-V, the association broke a radio promotion recently announcing in-dealer giveaways and on-site displays. There is a series of over 30-second ski tips running in conjunction with a 30-second message. In addition, consumers will receive a free lift pass to an Ontario ski resort when they visit a Honda dealer to test-drive a CR-V. They can also enter to win an all-inclusive ski vacation to the Canadian Rockies that includes personal instruction from ski pros Rob Butler and Heather Robertson. The promotion was created by The Radio Store of Toronto.
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