CHCH BEGINS TO EXPAND CHCH-TV
By Adnews Staff
will take its first of seven steps towards Ontario expansion next month. The independent TV station will launch in the Ottawa area on Feb 17. To tout the station, CHCH has launched a transit, radio and print teaser campaign. A full launch campaign will support the introduction of the TV station. It will also use print, transit and radio, as well as TV. Both campaigns were created by a freelancer, while media planning was done by VPM Marketing & Media Consulting of Oakville, Ont. By summer, CHCH will have launched in London, the Muskoka District, North Bay, Sudbury, Sault Ste. Marie and Timmins.
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