Multicolore debuts new branding
By Adnews Staff
Montreal-based event production company Multicolore has undertaken a rebranding initiative. The mew brand will serve as an umbrella for the producers of annual events in Quebec including Piknic Électronik, Igloofest, MEG, Super Fête and the festivals of Matane Productions. Development of the new Multicolore brand was conducted by Vibrant Marketing. It includes a logo and the tagline, “All the colours of events and experiences.”
“It's always a privilege to develop a new brand and doing so is even more fascinating when we work with a successful group,” said Marie-Hélène Leblanc, director of strategy and content at Vibrant Marketing. “Finding a name that captured the essence of the events and experiences the group designed was central to our strategic and creative thinking. We were looking for something along the lines of Google's ‘Alphabet,’ and in Multicolore we found the power and simplicity so important to the naming exercise.”