Media Experts debuts analytics service
By Adnews Staff
Media Experts of Montreal has launched a new audience and analytics service for clients communicating with consumers via digital media. The service is primarily intended to aid clients in the effective use of Google’s Analytics 360 program. It includes the implementation of analytics programs, SQL development, data mining and predictive modelling intended to assist in the development of personalized campaigns.
“The skills and resources needed to gather, manipulate and leverage digital data for advertising are continuously evolving and changing,” said Karel Wegert, senior vice-president of digital media systems at Media Experts. “The creation of our audience and analytics group is an acknowledgment of where we see the industry heading and an opportunity for us to ensure we continue to provide our clients with a holistic set of services that work together to drive performance.”