CAMPAIGN TOUTS ONLINE INVESTING SERVICE
By Adnews Staff
E-TRADE CANADA and VERSUS Brokerage Services, both of Toronto, launched an Ontario TV, print and radio campaign for its consumer on-line investing service. Called E-TRADE, the first day of trading stocks and mutual funds will be Feb. 5, and the first trade will be free to any new account holders registered by Feb. 28. The campaign was created by Between the II's of Toronto, VERSUS and E*TRADE. The media buy was done by Next Media of Toronto.
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