PERDUE MATCHES UP WITH WIRE
By Adnews Staff
Wire Communications of Toronto has been given the PR assignment for the Singles Lifestyle Show being held in Toronto on March 22 and 23. The show is being organized by Perdue Show Management of Toronto and Telemedia's EZ Rock 97.3 FM radio station. Wire won the account without a competition. The agency is a division of Montana Steele Advertising, which handles advertising for the National and Fall Home Shows. Perdue met Wire through these shows. Advertising for the Singles Lifestyle show will be done in-house. It will use direct mail, print and radio. The show will feature free seminars, demonstrations and almost 200 exhibitors.
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