INSURER GOES WITH HERRIOTT
By Adnews Staff
Atto & Associates Insurance Brokers Inc. has hired Herriott Advertising on a project basis. Ted Herriott, the Mississauga, Ont.-based agency's president, told Adnews Herriott got the nod in January after the insurer held talks with several agencies. Herriott will handle creative for Atto, with the insurer conducting all media buys in-house. A radio and print campaign created by Herriott is currently running in the Toronto area. Atto, of Cooksville, Ont. offers automotive, home, travel and life insurance.
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