7-Eleven begins hot beverage promotion
Vancouver-based convenience store chain 7-Eleven Canada has begun a promotion for participants in its 7Rewards loyalty program. Until the end of the year, participants will be invited to claim a free small hot beverage on each 7th and 11th of the month. The initiative is intended to promote the chain’s line of customizable hot beverages, which include lattes, hot chocolate and organic coffee. The 7Rewards program operates in-store, online at <https://www.7-eleven.ca/7rewards> and via a mobile application.