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Polar Bears International conducts Arctic Sea Ice Day promotion

Conservation organization Polar Bears International will conduct a promotion on July 15 called “Arctic Sea Ice Day.” The initiative is intended to raise public awareness of the importance of reduced sea ice to polar bears and for people. The effort also will also encourage consumers to move from fossil fuel use to renewable sources of energy in order to protect the remaining Arctic sea ice. The promotion will feature online content and a series of live chats on Facebook.

“Polar bears need sea ice to travel, hunt, mate and sometimes den,” said Alysa McCall, director of conservation outreach at Polar Bears International. “But it's not just about polar bears. Sea ice is important to other wildlife and to people around the globe. Sea ice serves as the Earth's air conditioner, helping to keep our planet cool. Sea ice is also used by walrus and other animals as a platform to breed and raise their young, as well as northern communities who rely on it for transportation and access to food.”

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